Shell Qatar has been the proud lead partner of the Qatar National Team for well over 15 years and we have had the pleasure of working together with them on their visual language and branding since 2021. As the largest foreign investor in the country, we recently supported them through major milestone campaigns including their vibrant digital and physical activations for the FIFA Arab Cup Qatar 2021.

With the FIFA World Cup Qatar 2022 looming, our latest challenge for Shell involved finding a way to express the excitement building around the tournament, while also highlighting the enduring relationship between Shell and the Qatari football squad.

What resulted from the project was a standout design and animation accentuating local patterns, geometric design inspired by Islamic art, and pop-out visuals topped with taglines that brought people together.