Brand Identity
A new delivery service wanted to distinguish themselves from their competitors in a market where there are various options for delivery. Their vision was a brand that is professional yet funky, distinct and dynamic. They came to us needing a name and a brand that would be noticed on the busy streets of Doha, and then internationally.
We created a name that is short and punchy, and that reflects the service. The name Wego gave us the platform to create a fresh brand that captured the core values of the clients’ concept. Full of energy, and reflecting the perpetual movements of the bikes, cars and vans that will be constantly twisting and turning around the city in order to deliver to your doorstep; the branding directly aligns with this representation. Bright, vivid and loud colours were chosen, alongside flexible graphic elements to reflect the brand's essence of quick, timely, convenient pick-ups and drop-offs.