As each child at the centre is unique, we looked at unconventional shapes to represent them. Far from standard circles and squares, the unconventional shapes were combined in a symbolic way of celebrating the children for exactly who they are and their progress at the centre. When combined, the shapes collectively form a silhouette of a happy, jumping child that is positive and able. The shapes are also used throughout the brand in various sizes; individually and collectively, to create a loose and bold identity. Using a bright and vibrant colour palette helps feed the soul with positivity. This logo gave the organisation an uplifting and credible face that will resonate with the donors and general public alike.