Brand Identity
Qatar Business Incubation Center is a unique mixed-use business incubation center providing support services to help entrepreneurs and companies. With a logo that already existed, our challenge was to give QBIC a brand language that encapsulated the spirit of the entrepreneurs that benefit from the services of the center.
We focused on the entrepreneurs spirit and the dynamism of the center. Creating a bold, energetic brand language using a vibrant colour palette and lines that are used in different sizes. We also extended the speech bubble shape from the logo into the brand language by using it in varying sizes and forms.