Brand Identity / Interior Design
Fitness + Wellness
In a world where fitness clubs are the latest sensation, 101 Personal Training is a new concept that offers a 1 on 1 personal training and fitness studio. The space only has one of each equipment to provide a fully exclusive experience and personal training session focused solely on you and your goals. 101 were seeking full brand identity and interior design to set them apart from the rest of the city’s body-conscious destinations.
The client had a strong vision of monochromatic branding. We developed very clean and powerful branding that is in perfect harmony with the space. Fully focusing on the black and white colour palette exclusively, the style of photography used is very defined, sharp and sophisticated. The space is modern and strong, with hints of black and white throughout, yet still very elegant and energising.