Brand Identity / Interior Design
Fitness + Wellness
Ride Tribe is more than a spinning studio, it’s a spinning community. The collective energy will make you push harder, the rhythm will make your heartbeat faster and the momentum will make your body stronger. A brand was needed to represent a close collective of people, and a space that is energetic and unexpected.
Electric, upbeat and energizing, after some fun naming sessions, we landed on Ride Tribe. The logo was inspired by a mandala, but created with a collection of legs spinning around a wheel, sprinkling in a little fun. The interior space perfectly houses the high-octane fitness concept and the loud tunes will have you addicted, obsessed and attached to your bike. Find your tribe in the midst of the perpetual motion. Let’s get spinning!