Brand Identity
Fitness + Wellness
The Abuissa Racing team took part in The Dakar Rally in 2017 and asked us to design the graphics for their Mini Rally Car. The team wanted the graphics to stand out against the other competitors and challenged us to come up with an eye-catching design that reflected the team's Qatari heritage.
We teamed up with Qatari artist Noor Abu Issa to develop a pattern and design that would fit Abuissa Racing Teams image. The graphics perfectly reflect the energy of the sport and bode well with the upturning sand, dust and water that the car races through.