Brand Identity / Campaign / Print
Fitness + Wellness
OxFitness Lab are a revolutionary fitness centre that focus on health, fitness and life. Their concept was to create a lifestyle that goes beyond what any gym has done before. We were asked by the client to produce a brand that exemplifies their energy and spirit and reflects their unparalleled services.
We created a logo that resembles personal fitness data, with one clear target, good health. The brand language is very clean, energetic and powerful. We created the tone of voice of the brand and photography style. Our list of deliverables was very diversified, but working closely with the client and suppliers from three continents, we have delivered an outstanding brand. We focused very strongly on the finishing and quality of every single deliverable, from the paper and neon inks used in the brands collaterals to the materials used in their sports bags, towels and so much more.