Brand Identity / Naming / Packaging
Fashion + Beauty
To work on an exciting new brand is always refreshing so we were especially excited to be called up to develop a local brand with a worldwide vision.

Hoops wanted to focus on the fact that they are Qatar’s luxury yet affordable jewellery and piercings company. They also sought out a contemporary, fun, and colourful-whilst-understated look.
We chose a system of colours including neon acrylic yellow, orange, and hot pink juxtaposed with nude concoctions of red and orange intermixed. This melange has created a playful and youthful energy that can be easily grounded harmoniously with the more neutral and lighter hue codes.

Several exuberant geometric icons were created to compliment the brand arrangement as whole, while the font was selected for its modern and subtle components that fit Arabic type as well as English.