Disciplines
Brand Identity / Packaging
Industries
Fashion + Beauty
Challenge
Elite is a new Qatari boutique shoe brand that offers high-end authentic leather sandals manufactured in Italy. They believe in quality, attention to detail and authenticity. The sandals are made using the best materials available and crafted with passion. Soon to open in Q2 of 2019 on The Pearl Qatar. The client wanted a luxury brand that is still simple and elegant.
Solution
A classic yet modern brand was born. Inspired by vintage British sports cars, we combined the classic racing green colour with dark and light leather details as well as a subtle touch of silver made up our brand identity. The brand mark construction included a crafted typeface that perfectly aligns with the overall brand mood and the curves within the brand depict the elegant sleek bodies of a classic Aston Martin. Lowercase letters were used throughout to give an approachable feel to a luxury positioned brand.
