Disciplines
Brand Identity / Interior Design
Industries
Fitness + Wellness
Challenge
A new spot for adrenaline-lovers is about to explode! First of its kind in Qatar, this club-inspired boxing fitness boutique studio is coming in strong. High-intensity boxing fueled by high-energy music is what the studio’s vibe is all about. Beat Box’s aim is to get you fit and focused, pushing you to reach your ultimate fitness goals. Our challenge was to create a brand and interior space that reflects the intensity of the studio.
Solution
After closely studying pilates and its form, we created a brand that visually represents slow movement and the precision of the practice. The colours are very complimentary and calming. The photography style depicts the core movements used in pilates. With an interior space that is adorned with natural materials and gives a very peaceful vibe.
