Disciplines
Brand Identity / Brand Language / Packaging
Industries
Fashion + Beauty
Challenge
To create an appropriate look for a new and innovative Qatari venture called Dry it Bar – a salon that enables their female clientele to sit back and enjoy a fast and efficient blow dry, while simultaneously getting their nails done. The branding needed to capture an energetic on-the-go experience, fit for busy city women in the Qatari capital who need a little help to always look their best.
Solution
We knew that the brand platform had to look bold, affordable, and young, so we developed graphic elements for each service with an experimentation of lines and shapes. The hair service is represented by wavy lines to represent styled strands, whilst nail treatment is distinguishable by arched lines that stack together to emulate the nail shape. Additionally, we added arrow graphics that appear to be facing multiple directions, to signify the many places customers may be heading following their stopover at Dry it Bar. The nudes and pastels in the colour palette keep the overall look fresh, while the icons are minimalist, and the creative copy is playful.
