Packaging / rebranding
Food + Beverage
The Freshqa fruit juice company decided to undergo a packaging and rebranding project to enhance their brand image and appeal to a wider customer base.
Our first step in this process was to conduct market research to gather insights on consumer preferences and trends in the juice industry. Based on this research, we planned to revamp their packaging design to make it more visually appealing and contemporary. The new packaging features vibrant, eye-catching graphics that highlight the natural ingredients used in their juices. The packaging is also made from eco-friendly materials to appeal to consumers who prioritize sustainability.

In addition to updating the packaging, Freshqa also refreshed their brand identity and messaging. The new tagline, 'Naturally delightful' better captures the essence of the brand and emphasizes the use of fresh, tasty, and wholesome ingredients in their juices. This is reflected in all brand communications, including the website, social media, and marketing materials. Overall, this packaging and rebranding project aims to position the 'Naturally Delightful' fresh fruit juice company as a leading brand in the industry, offering high-quality, natural juices that delight the senses and nourish the body.

Today the brand is a household name in Qatar and can be found across many a outlets across the country – converting consumers into fruit juice-loving experimenters, one bottle of Freshqa a time.