Brand Identity / Packaging
Food + Beverage
In a world saturated with food trucks, the client wanted to stand out. She wanted to sell classic American street food but wanted a very alternative quirky brand that wouldn’t be so ordinary.
We looked into illustrations of animals doing human behaviors, dressed up in peculiar ways, in a retro sketching style. Pairing this with retro typography, we created a very unusual and oddly unique playful brand. An identity that really speaks to the soul.