Disciplines
Brand Identity / Qatar / Social Media
Industries
Fashion + Beauty / Incubation Center
Challenge
Scale7 is the first Fashion & Design business incubator in Qatar, founded by Qatar Development Bank (QDB), in partnership with M7, to serve as a platform to promote, develop and foster the creative industry in the country. Scale7 is a space where designers, entrepreneurs, and startups can find not only support but also inspiration on their journey towards becoming recognized, commercially viable brands.
Solution
We created a dynamic and engaging brand centered the identity around the design process itself — the usage of grid, a fundamental element that guides but is open and ever-changing. Complementing our clean grid with attention-grabbing stickers and graphic elements that depict each design category that will flourish at Scale7.
