Disciplines
Brand Identity / Doha / Graphic Design / Logotype / Print / Qatar
Industries
Food + Beverage / Hospitality / Travel and Tourism
Challenge
Souk Kitchen, located in Salwa Beach Resort, Qatar, is a restaurant where traditional recipes are infused with contemporary ideas. Inspiration for those flavours come from the day and night journey through the ancient trading route of the Silk Road.
Solution
Our creative concept followed this same path, with inspiration taken from old maps, compasses, patterns found in the Occident and the Orient. With a colour palette that reflects the magical sunsets that can be experienced in that journey.
