Disciplines
Brand Identity / Doha / Graphic Design / Logotype / Print / Qatar
Industries
Fitness + Wellness
Challenge
Velo is all about a premium rhythm-based indoor cycling experience designed to invigorate and energize. You can count on a high-intensity fitness experience that is exciting and results-oriented.
Solution
The brands’ glaring simplicity lets the energy of the spinning studio do the talking. The use of dynamic lines and circles in the brand is inspired by high-intensity movements. While the brand colors of black and white reflect the premium spirit of Velo.
