Disciplines
Brand Identity / Packaging / Print
Industries
Art + Culture / Fashion + Beauty / Food + Beverage
Challenge
Qatar Development Bank (QDB) launched an initiative called "Derwazaa" to sell and promote "made at home" products in Qatar. We were approached to create a brand identity for this initiative.
Solution
Derwazaa is a traditional door/gate. Keeping this in mind and using elements such as Arabic calligraphy, we created a brand that is modern, yet in touch with the local culture. We created a brand that is easily adaptable, layering the Arabic calligraphy with the English translation for each category. Colours used were a earthy palette that spoke to the home business vibe.
