Disciplines
Brand Identity / Campaign / Print
Industries
Art + Culture / Corporations
Challenge
The upcoming museum located on the Corniche will give voice to Qatar’s heritage whilst celebrating its future in an innovative space. The interlocking disc design by world renowned architect Jean Nouvel is inspired by the desert rose. The branding needed to also reflect the messaging and the mission of the museum.
Solution
We had the honour of creating the brand identity for the museum. With a focus on 3 doors that represent the past, present and future, and a simple silhoette of one of the discs taken from the new architecture, the brand developed pays homage to the heritage and foresight of the country.
